DirecTV Advertising unlocks programmatic DOOH inventory for DirecTV Remote

"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DirecTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year."

Read more in Advanced Television.