"DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming... DirecTV Advertising is currently in market with select partners including, Publicis Media Exchange (PMX), Magnite, and Basis Technologies, with plans to make this inventory more widely available in the first quarter this year."
Read more in Advanced Television.
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