"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics."
Read more in Advanced Television.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
