Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics."
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