It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics."
Read more in Advanced Television.
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...