"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
"Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s."
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