"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...

"Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s."
Read more in Advanced Television.
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...