"Centro, a global provider of advertising technology, has released an advertising industry report published by the 4A – the trade organisation for marketing communications agencies. It assembled the report, The Future of Programmatic and Automation, through an in-depth examination of programmatic advertising and agency automation. Digital advertising infrastructure consultancy The 614 Group conducted the research on behalf of the 4A’s."
Read more in Advanced Television.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
