"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution... Our panel of mavericks includes Amy Rumpler, orchestrating the search-social opus at Basis Technologies."
Watch the episode on ADOTAT.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
