"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
Because the exact format and phrasing of Chrome’s new UX will have an outsized impact on opt-in rates, we can “expect to see a lot of haggling by industry stakeholders regarding the details of this new experience for user choice,” said Ian Trider, VP of product, DSP, at Basis Technologies. “Naturally, ad tech companies will want this to be done in such a way that leads to higher opt-in rates.”
Read more in AdExchanger.
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports ...
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO ...