"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
Because the exact format and phrasing of Chrome’s new UX will have an outsized impact on opt-in rates, we can “expect to see a lot of haggling by industry stakeholders regarding the details of this new experience for user choice,” said Ian Trider, VP of product, DSP, at Basis Technologies. “Naturally, ad tech companies will want this to be done in such a way that leads to higher opt-in rates.”
Read more in AdExchanger.
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across ...
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...