"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
"With the forthcoming “cookie-pocalypse” threatening to reign havoc across the advertising industry, the time has come for a major shift in mindset on audience targeting.
Ad tech must quit its addiction to user IDs and instead start focusing on how we can innovate in other areas: audience targeting, managing frequency and improving measurement (especially conversion attribution)."
Read more from Basis Technologies' Ian Trider in AdExchanger.
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...