"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"Political advertisers are particularly reach-oriented and risk-averse, which is one reason why linear TV still “feels like a safe bet,” said Grace Briscoe, EVP of client development at Basis Technologies and a long-time political and public policy advertising specialist."
Read more in AdExchanger.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the ...
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y ...