"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Political advertisers are particularly reach-oriented and risk-averse, which is one reason why linear TV still “feels like a safe bet,” said Grace Briscoe, EVP of client development at Basis Technologies and a long-time political and public policy advertising specialist."
Read more in AdExchanger.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...