"Compliance is key for any publisher getting into cannabis, but there are partners for that. Last year, Newsweek began working with CannaVu, an ad exchange for compliant cannabis and CBD advertisers. CannaVu works directly with publishers and recently inked a partnership deal with Centro for geotargeted cannabis and CBD advertising."
Read more in AdExchanger.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
