"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed this manipulation of IDs as unacceptable in its 2018 open letter to suppliers – yet it’s still occurring in 2024 at a concerning rate.
Read more from Ian Trider of Basis Technologies in AdExchanger.
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system ...
"Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...