"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized control over their data and ad operations. The feature is available to all advertisers that use Basis’ platform.
Unify facilitates data access and campaign planning across a brand’s in-house departments and external teams, while also providing account support, said Grace Briscoe, EVP of client development at Basis."
Read more in AdExchanger.