"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized control over their data and ad operations. The feature is available to all advertisers that use Basis’ platform.
Unify facilitates data access and campaign planning across a brand’s in-house departments and external teams, while also providing account support, said Grace Briscoe, EVP of client development at Basis."
Read more in AdExchanger.