"Colleen Fielder, group VP of social media solutions, Basis Technologies: Realistically, advertisers likely have a year before they’d have to seriously consider reallocating their TikTok budgets, so we’re not recommending that our clients pull spend from the platform just yet. Brands will want to capitalize on TikTok while it’s still around. But if a ban happens, then Meta may win this battle between the US government and TikTok."
Read more in AdExchanger.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
