The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?

"Colleen Fielder, group VP of social media solutions, Basis Technologies: Realistically, advertisers likely have a year before they’d have to seriously consider reallocating their TikTok budgets, so we’re not recommending that our clients pull spend from the platform just yet. Brands will want to capitalize on TikTok while it’s still around. But if a ban happens, then Meta may win this battle between the US government and TikTok."

Read more in AdExchanger.