"Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms."
Read more from Basis Technologies' Mike Olson in AdExchanger.
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
