News: Advertising’s Chronic Illness – And The AI Cure - Basis Technologies
Apr 24 2025

Advertising’s Chronic Illness – And The AI Cure

"Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms."

Read more from Basis Technologies' Mike Olson in AdExchanger.

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