"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms."
Read more from Basis Technologies' Mike Olson in AdExchanger.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...