"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce Media has joined with demand-side platform Basis Technologies to identify MFAs and steer ad dollars away from them."
Read more in Ad Age (subscription).
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized ...