"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce Media has joined with demand-side platform Basis Technologies to identify MFAs and steer ad dollars away from them."
Read more in Ad Age (subscription).
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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