News: How brands and agencies are using AI and new tech—and Big Tech updates marketers need to know - Basis Technologies
Sep 04 2025

How brands and agencies are using AI and new tech—and Big Tech updates marketers need to know

"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ad tech company Basis Technologies. Last year’s report, which also asked the same question, found that roughly 18% of marketing and advertising leaders had used AI to replace human employees."

Read more in Ad Age.

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