"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ad tech company Basis Technologies. Last year’s report, which also asked the same question, found that roughly 18% of marketing and advertising leaders had used AI to replace human employees."
Read more in Ad Age.
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
