"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at Basis Technologies. “Down the road, this memory layer could be what helps advertisers connect ads to products or services in which Atlas users would be interested based on their chat history. It could provide valuable hints at personalized seasonality, signaling when a user might be ‘in-market’ for a product or service before they even start searching for it.”
Read more in Ad Age.