"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at Basis Technologies. “Down the road, this memory layer could be what helps advertisers connect ads to products or services in which Atlas users would be interested based on their chat history. It could provide valuable hints at personalized seasonality, signaling when a user might be ‘in-market’ for a product or service before they even start searching for it.”
Read more in Ad Age.