"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
"Whether they are engaging with owned content or advertising, today’s always-on consumers demand great user experiences. Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits."
Read more from Centro's Noor Naseer in Mobile Marketer.
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees ...
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...