Advertising Automation Platform | Basis Technologies (formerly Centro)

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We Solve the Advertising Industry's 
Biggest Problems

Transformational Software and Award-Winning Services

Transform the Way You Work

One Platform. All Your Digital Advertising.
The advertising industry is weighed down by operational complexity,
siloed systems, and tedious manual work.
Basis integrates and automates the digital advertising process. It unites teams, integrates disparate systems and tools, automates workflows, reconciles billing, and streamlines campaigns from end-to-end. Welcome to Basis: The home of innovation in digital advertising.
Save time and increase efficiency with Basis.
Forrester Total Economic ImpactTM Industry Analysis
35
%
Increase in 
Productivity
43
%
Reduction in
Time for Media
Operations
48
%
Return on
Investment
40
%
Reduction in
Manual Steps

What Our Customers are Saying

“Without Basis’ workflow and automation, we couldn’t be as nimble.”

— Matt Parker, Agency Founder

“The more we integrate Basis into our workflow, the more value we see.”

— Samantha Zivic, Director, Digital Marketing

“Since using Basis, we reduced set up time and are able to launch more campaigns.”

— Maris Smith, Director, Interactive Services

Advertising is Easier With Basis

Centralize
Save Time
Collaborate
Consolidate
Build a Team

Integrate all your advertising 
into one place.

Bring together search, social, programmatic, CTV, and site direct 
via Basis’ straightforward API.

Save time with
workflow automation.

Improve workforce productivity by 30%—reduce time,
steps, and errors across the entire campaign process.

Increase collaboration
and communication.

Connect teams, vendors, and documents with
one centralized and trackable messaging system.

Operate smarter with
consolidated data.

Access streamlined reporting, media performance,
and workload metrics in one easy-to-read view.

Build your team,
on your time.

Lean on Basis’ award-winning team of experts
to manage as much or as little of your advertising, as needed.

all systems for any advertising

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Adtech Academy

Award Winning Industry Education

Created and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!

Start Learning Today!

Basis Technologies Culture

Fuel your passion here! We are looking for amazing people diverse in thought, perspective, and culture to join our team.

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Ad Age 2024 and 2025 Best Workplace Badge

Join Our Team Today

Check out our open roles and see why we’re consistently ranked a top place to work.

Visit Careers

Latest Content
Jun 30 2025 Blog
What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

Read More
Jun 26 2025 Podcast
Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.

Read More
Jun 25 2025 Reports
2025 Holiday Shopping & Advertising Trends Report

Get a leg up on your Q4 campaigns: Explore 15 trends that are set to shape holiday shopping and advertising in 2025 in this exclusive report.

Read More

Discover What's Possible With Basis

Transform your business today.
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