In-housing media buying involves several decisions. Weigh data ownership, capability, cost, and agency fit before you commit.


Basis makes document storage intuitive and easy. Context such as campaign, parties, date shared, sender, and more, are automatically added to each upload.
Document Storage allows new users to catch up on campaign history, reporting, creative, trafficking sheets, and vendor IOs in one place, with ease.
Avoid digging through remote folders in a shared drive or interrupting team members on vacation—teammates can access all the documents they need, at any time.
In-housing media buying involves several decisions. Weigh data ownership, capability, cost, and agency fit before you commit.
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.