The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.


Basis makes document storage intuitive and easy. Context such as campaign, parties, date shared, sender, and more, are automatically added to each upload.
Document Storage allows new users to catch up on campaign history, reporting, creative, trafficking sheets, and vendor IOs in one place, with ease.
Avoid digging through remote folders in a shared drive or interrupting team members on vacation—teammates can access all the documents they need, at any time.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.