Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when there is enough inventory available for all advertisers, elections will drive up prices, and TV spots will become unattractive — or unattainable — for many brands. Exploring new video ad formats will make more and more sense for consumer brands that want to reach their audiences effectively during election season."
Read more from Centro's Heather Robertson in MediaPost.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.