Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood (our owned and operated inventory). As a result, some people are compromising user experience by piling on more ads and artificially inflating traffic numbers — hoping to boost their financial performances.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.