"Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform.
Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style. Kaela Green, vice president of paid social at adtech firm Basis Technologies, pointed to the chaotic initial rollout of the paid Twitter Blue system, which let anybody sign up and led to a surge in impersonators."
Read more in Business Insider (subscription).
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
