"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Ad-tech company Basis Technologies is letting its nearly 1,000 employees log off early on Fridays this summer. And it's a policy the 20-year-old company could implement permanently after piloting the perk through September. Basis CMO Katie Risch said the company, which since Covid has already offered a hybrid policy in which employees can work remotely, installed the policy as a way to create more flexibility for its workforce."
Read more in Chicago Business Journal (subscription).
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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