"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

"Next week, Basis Technologies will officially unveil its state legislative district geo-targeting for political advertisers. The company, previously called Centro, had offered congressional-district level targeting since 2020. Now, that data, as well as the lines for the some 6,700 state legislative districts in the United States, is being updated weekly as redistricting plays out. L2 is the company’s data partner."
Read more in Campaigns & Elections.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...