"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
"We unpack the frothy M&A market. In 2021, 90 deals were struck across the ad tech struck – a more than 200% increase from the year before. Overall, deals increased 82%. So, what’s to come in 2022? LUMA predicts 10 more IPOs on the horizon, and we indulge in a bit of gossiping about which companies might be going public in the year ahead."
Listen to the podcast episode on AdExchanger.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...