Basis Technologies' founder and CEO, Shawn Riegsecker, provided a keynote at the Brand Innovators Marketing Leadership Summit discussing how industry innovation in digital media impacts the humans who work in it.
Watch the video on Brand Innovators.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
