Innovator Insights: Basis Technologies' Shawn Riegsecker

"Shawn Riegsecker may not be able to completely reverse what’s being described as The Great Resignation, but he and his team are working to ensure more marketers and ad agency staffers have fewer reasons to quit. 

As the CEO of Basis Technologies, Riegsecker is focused on using automation as a way to not only improve the performance of an ad or marketing campaign, but the workflows within the teams that conceive and execute them. 

This includes leveraging technology to overcome manual or inefficient processes, as well as giving marketers faster and easier ways to get their jobs done. Without that, he argues, brands and agencies are likely to witness the negative consequences on the employee experience they deliver."

Read more on Brand Innovators.