Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"At the moment, marketers face another reckoning: reimagining ways to get to know the customer in a privacy-friendly manner. Targeting will continue, but with a much larger focus on contextual targeting as opposed to direct information from the customer. It will still be possible to compare and analyze the overlap between publisher audiences and advertiser targets, but doing so is going to take a much greater level of sophistication and even larger external datasets."
Read more from Centro's Tyler Kelly in Protocol.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...