"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Advertising technology company Centro on Monday will announce an integration with OpenWeb, a community engagement platform.
The partnership is the first of its kind for OpenWeb. It will enable advertisers and agencies to advertise alongside brand-safe user-generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine.
Conversations occur online in the comments section of a company’s website."
Read more in MediaPost.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...