"Our mission is to build the most comprehensive, automated, and intelligent media-buying platform in the world. We have set out to be the most widely-used and adopted platform in the world, measured by the amount of dollars transacted through it. So that's our goal, and we are intently focused on it."
Read more about the growth of Centro's platform, Basis, in Forbes.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
