"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

Facing pressure from the U.S. government, Facebook needed to enact changes to prevent discriminatory advertising practices on its system. Advertisers will no longer have some tools for targeting or block listing certain audiences. How will advertisers react?
Read more from Centro's Amy Rumpler in MarTechAdvisor.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...