"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
“Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That’s about to change.”
Read more in Advertising Age from Centro’s Ian Trider about how ads.txt can fight ad fraud.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"The timing is the real problem. Forty-eight percent of digital political ad budgets land in the final 30 days before ...