"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That’s about to change.”
Read more in Advertising Age from Centro’s Ian Trider about how ads.txt can fight ad fraud.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...