Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"If brands are interested in bringing marketing/advertising capabilities in-house, should agencies be fearful? I don’t get that sense, based on attending the Association of National Advertisers In-House Agency Conference recently. The development of in-house agencies is certainly a challenge for the traditional agency business. But this model won’t work for every single brand in the world. And if it does, there are still ways that agencies can work with those brands."
Read more from Centro's Genny Drennen in MediaPost.
Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to ...
"Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. ...
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...