"That’s what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when asked by digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently."
Read more in MediaPost.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
