"Digital consultants are increasingly confident in the quality of their audience data this cycle. That was one finding from a survey of some 50 agencies, consultants and advocacy organizations polled over email by Centro."
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"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
