"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"She Runs It today announced the 2027 honorees for its annual Working Mothers of the Year Awards, celebrating women across marketing, media and technology who are building remarkable careers while raising families, supporting their communities and creating a better path for the women who follow."
Congratulations to Lois Castillo of Basis, 'Established Moms' honoree!
Read the more on She Runs It.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...