"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.
However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face."
Read more from Basis' Mike Olson in AdExchanger.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem... Winners will be revealed ...
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
