"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis.
The report was based on data from a survey of 213 advertising industry professionals.
Two-thirds of respondents say digital advertising has gotten harder over the past two years."
Read more in MarketingProfs.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...