"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow."
For the second year in a row Basis has won the Digiday WorkLife Award for "Most Committed to Work/Life Balance."
Read more in Digiday.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...