"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact."
Congratulations to Basis' Emily Barron, selected for the Architects of Culture award.
Read more in Adweek.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...