"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic. Join us on Sept. 29 as we unveil the winners and celebrate with a night of inspiration, recognition, and fun at the close of Day One of Programmatic I/O New York."
Basis Technologies is a finalist in three categories:
Read more in AdExchanger.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...