News: Tyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of Media - Basis Technologies
Jun 30 2025

Tyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of Media

"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth? Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsessed with shiny objects and meaningless metrics."

Watch the episode on ADOTAT.

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