News: Ad agencies lean heavily on AI for content but miss out on deeper use cases - Basis Technologies
Apr 21 2025

Ad agencies lean heavily on AI for content but miss out on deeper use cases

"The news: Advertising agencies are embracing artificial intelligence—with 97.7% using the technology. And 90% of advertising professionals use AI at least once a week, per Basis Technologies’ 2025 Advertising Agency Report."

Read more in eMarketer (subscription).

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