"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape model. This study examines the ongoing convergence of digital advertising demand-side platforms (DSPs) and connected TV operating systems (CTV OS), marking a pivotal shift in the media landscape. As traditional TV continues to lose ground to streaming, this integration is enhancing targeting precision, measurement capabilities, and access to premium inventory."
Basis Technologies was placed in the 'Major Player' category in IDC's report.
Read more on IDC (report subscription).
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