Contact UsSign In
CNBC Logo
Aug 29 2024

Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election

“CTV is where there is more engagement,” said Jaime Vasil Winkelfoos, the group vice president of candidates and causes at ad tech firm Basis Technologies. “When voters say they are watching TV, they don’t’ say ’I’m watching broadcast.”

Read more on CNBC.

Back to News

Recent Content

Sep 30 2026
News
Winners Announced! The 2026 AdExchanger Awards

"The AdExchanger Awards celebrate the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem. On September 28, more ...

Read More
Sep 29 2026
News
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers

"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...

Read More
Sep 23 2026
News
Holiday Marketing Started Already — How to Catch Up

"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...

Read More