"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."
Read more in MediaPost.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
