"Even as shoppers grow increasingly focused on value, few plan to cut back on holiday spending this year. Ninety-two percent of US consumers plan to spend at least as much as last year, including 36% who expect their holiday expenditures to increase, per a Basis Technologies survey."
Read more in eMarketer.
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
