"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"As age increases, the likelihood of purchasing holiday gifts via social media decreases. Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI’s survey."
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"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...