"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...

"AdTechGod sits down with Katie McAdams. Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years."
Listen to the episode on the AdTechGod Pod.
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...