"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."
Read more in Digiday (subscription).